Professional Recognition & Education

Throughout his career, Jorge has remained committed to education, professional development and the advancement of the hairdressing industry.

• Vidal Sassoon professional education, London

• Advanced training and professional experience with BIBA, Australia

• Salon owner and creative director of SOGO, Melbourne

• Industry judge for eight years

• Twice recognised as the Face of IHS

• International professional education and industry collaborations

These experiences have shaped Jorge’s understanding of hairdressing as both a technical discipline and an evolving creative art form.

The Art of Cutting & Colour

Jorge specialises in precision haircutting, contemporary shapes, texture, movement and personalised styling. His approach combines technical mastery with an intuitive understanding of proportion, individuality and the natural characteristics of the hair.

In colouring, Jorge brings extensive experience in creating natural-looking, sophisticated and individual results. From subtle tonal refinement to more expressive transformations, his focus is always on maintaining the integrity and condition of the hair.

Every service begins with a thoughtful consultation, ensuring that the result complements the client’s personality, lifestyle and individual needs.

A Philosophy of Personalised Hairdressing

Jorge believes that great hairstyling begins with listening.

There is no universal haircut and no single definition of beauty. Every individual has a different character, lifestyle, hair texture and personal expression.

His philosophy is centred on creating hair that feels authentic rather than following trends for their own sake. The objective is to develop a relationship of trust, where clients feel understood, valued and confident in their own individuality.

Personalised care. Creative integrity. Timeless style.

A Conscious Approach to Haircare

Jorge’s commitment to responsible hairdressing has evolved throughout his career, reflecting a growing awareness of the relationship between personal wellbeing, environmental responsibility and the products we choose.

At Jorge Viota Hairdressing, we are committed to a non-toxic, more conscious approach to haircare, carefully considering the products and practices used in our salon.

Our philosophy embraces sustainability, responsible choices and respect for both people and the environment. Located within the Nightingale community in Brunswick, our salon reflects these values through a shared commitment to environmental awareness and sustainable living.

For Jorge, this is not simply a trend. It is a responsibility and an essential part of the future of hairdressing.

Continuing the Journey

Today, Jorge continues to bring together decades of experience, international education and creative vision to offer a thoughtful, individual approach to hairdressing.

His commitment remains unchanged: to create beautiful hair, nurture confidence and provide an experience where professional excellence meets personal care.

Jorge Viota Hairdressing
Beautiful hair. Conscious choices. Personalised care.

Shop 2, 6 Florence Street, Brunswick, Victoria